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Sales Strategy Manager

Mississauga, ON

 The Opportunity:

The Manager, Sales Strategy will play an important role in elevating Maple Leaf’s category stewardship and thought leadership, as well as reinforcing our team as the #1 choice partner to help develop category strategies to capitalize on retail opportunities across the Protein department.

This position will be responsible for leading the development and deployment of holistic externally focused category selling stories to enable the success of Maple Leaf Foods key initiatives and growth platforms in the retail channel.  They will integrate consumer, shopper, and category insights from multiple sources to create best in class semi-annual market insights reviews to be presented to our major retail customers.  They will also work closely with our Customer Insights team to adapt and tailor recommendations that are specific to the merchandising strategies and in-store realities of each customer. 

The incumbent will also work closely with internal stakeholders to help guide the product innovation process, ensuring that new initiatives are supported by necessary consumer and shopper insights and fit into total store and category opportunities identified in our externally focused category stories. 

Snapshot of a Day-in-the-Life:

  • Create and lead the deployment of best in class externally focused category selling strategies and stories to support key priorities and growth platforms in a way that makes sense for the shopper and the retailer. 
  • Collaborate with our Category Sales Development, Marketing and Consumer Research partners to develop an external or retailer point of view of future category visions of our categories; Integrate consumer, shopper, and category insights from multiple sources into holistic and actionable category strategies for our customers.
  • Collaborate with Marketing and Category Sales Development to appropriately position our growth platforms and innovation to the trade via our category reviews and customer-centric selling stories
  • Facilitate the preparation and presentation of semi-annual market insights reviews which translate demographic and market trends into actionable category strategies for our customers
  • Lead the development of best-in-class category review frameworks for each category, including the deployment of appropriate category segmentation across multiple customers and data platforms (Nielsen, POS)
  • Own the project management of future shopper insights initiatives required to support our category strategies, including research projects, data acquisition, etc.
  • Work with Customer Insights Team to determine optimal deployment of category reviews and stories specific to each customer
  • Become an expert on Prepared Meat, Fresh Meat and Plant Protein shoppers to identify opportunities at key customers and sell Maple Leaf Foods expertise leveraging a variety of analytical tools. 

 What you Bring:

  • Strong shelving and assortment understanding via Vendor Advisor or Category Management experience.
  • Strong shelving and assortment understanding via Vendor Advisor or Category Management experience.
  • Analytical skills developed through experience selling with POS, Shipment, MarketTrack, Panel and Qualitative data.
  • Shopper research methodology understanding.
  • Category Visionary work.
  • Category Management / Vendor Advisor work with a retailer.
  • Trade Marketing / Category Sales Development experience to align customer strategy to future company growth plans and innovation.
  • Selling story creation and selling across categories / retailers.
  • Shopper research implementation with agencies to gain retail advantage.
  • Project management with internal and external resources at multiple levels

What We Offer at Maple Leaf Foods:

  • Being part of a high-performance, people-focused company that has an inspiring and unique vision to become the most sustainable protein company on earth, and a deep commitment to sustainable protein across North America.
  • An inclusive company culture and a work environment that keeps our people safe, rewards excellence, and empowers everyone to learn and contribute their best.
  • A hybrid work model that embraces remote work for eligible roles, helping team members achieve work-life balance—combining the best of both spending time working remotely, benefitting from focus time, and purposeful collaboration in the office setting. 
  • Competitive Health and Wellness benefits that offer flexibility to meet your individual or family needs, including programs focused on improving mental health and wellbeing. These benefits start on your first day of employment.
  • Defined Contribution Pension Plan with company matching that starts on your first day of employment.
  • Learning and development opportunities, including workshops, ‘speaker series’ events, and resources that allow you to develop your skills and progress your career.
  • Comprehensive tuition reimbursement program that supports continuous learning and development of our team members through investment in eligible degrees, diplomas, professional certification, or trades programs.
  • Supporting our deep commitment to community impact, we offer up to two paid days annually to volunteer at a cause of your choice.

About Us:

We’re a carbon neutral food company on a purposeful journey to Raise the Good in Food through better nutrition, safer food and workplaces, more humane animal care, and environmental sustainability efforts that protect our planet. We care about our communities and commit to reducing food insecurity in Canada. Join us on the journey. Let’s build a better future, together.

We’re passionate about food. For more than 100 years, we’ve made delicious, healthy protein that Canadians love under iconic national and regional brands, like Maple Leaf®, Schneiders®, and Greenfield Natural Meat Co.® We’re on a journey to become the most sustainable protein company – not just in Canada – but on earth.
  • We are carbon neutral.
  • We are one of the only food companies in Canada to set science-based targets.
  • We aim to reduce our environmental footprint by 50% by 2025.
We’re a global food company with more than 13,500 team members. We operate sites in 20+ locations across Canada. We also have locations in the U.S. and Mexico, and do business in Asia.

A diverse and inclusive work environment

Championing diversity and inclusion is a critical component to advancing our collective purpose and vision and living the Maple Leaf Leadership Values. We believe in building, investing in, recognizing, and rewarding remarkable people who value an inclusive workplace, embrace all forms of diversity, and commit to including every voice in our collaborative environment. We’re so much stronger when we know we’re accepted and valued for who we are and what we each bring to the workplace.

We embrace a strong, values-based culture

Our eight Leadership Values are our north star. They guide the decisions we make for all our stakeholders: our consumers, our customers, our people, our communities, our shareholders, and the environment.
  • Doing What’s Right
  • Shared Value
  • High Performance
  • Diverse and Inclusive Teams
  • Disciplined Decision Making
  • Our Accountability
  • Intense Curiosity
  • Transparency and Humility

Maple Leaf Foods is committed to ensuring the health and safety of all our employees.  As part of this commitment, we have adopted a number of COVID-19 safety measures, including a requirement for all employees to be fully vaccinated by March 31, 2022 and to show proof of vaccination.   In keeping with this policy, successful candidates will need to provide proof of vaccination by March 31, 2022 (or prior to their first day of work if the start date is after March 31, 2022).  We will of course consider accommodations for anyone unable to be vaccinated following human rights and other applicable laws
We thank all applicants for their interest in exploring employment opportunities with Maple Leaf Foods; however, only those selected for an interview will be contacted. Applicants may be subject to a background check and must meet the security criteria designated for the position.
Championing diversity and inclusion is a critical component to advancing our collective purpose and vision, living the Maple Leaf Leadership Values, and delivering winning results. Accommodation is available upon request for applicants with disabilities in the recruitment and assessment process and when hired; please contact our Talent Attraction Team at accommodations@mapleleaf.com.


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