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Foodservice Strategy & Insights Manager

Mississauga, ON

Foodservice Strategy & Insights Manager

A Sustainable, Forward Thinking Protein Company

Maple Leaf Foods is a leading meat and plant-based protein company, employing over 11,500 people and publicly traded on the Toronto Stock Exchange. We are proud of our roots, which trace back well over 100 years, but our vision and purpose are decidedly forward looking. As we pursue our vision to become the most sustainable protein company on earth, we are committed to creating shared value – creative business value through addressing some of the world’s most critical social and environmental challenges. Our goal is to build a more sustainable food system, which provides nutritious affordable food, operates within planetary limits, cares for animals responsibly, and meaningfully engages with our communities to advance a more just society. We are advancing bold changes within Maple Leaf and more broadly within society to pursue our vision. We deeply believe this is the sustainable path to growth.

Our job is to make great food

Maple Leaf Foods embraces a strong values-based culture, where our people are deeply engaged in work that is purposeful, fast-paced and challenging.  We cultivate an open, non-bureaucratic and inclusive workplace that fosters safety and transparency, along with individual leadership and accountability. Each Maple Leaf team member has a voice and plays an active role in helping all of us achieve our goals with passion and discipline. We support one another to grow professionally, to learn new skills and to take on challenging experiences in the spirit of continuous improvement.

Raise the Good in Food

We have united behind a shared purpose – to Raise the Good in Food. This spans a dramatic transformation of our flagship Maple Leaf brand, replacing anything artificial with simple, natural ingredients; investments and process changes to reduce our environmental footprint by 50% by 2025; building a diverse and inclusive culture where all talent thrives; becoming a leader in animal care; and advancing food security through our charitable foundation, the Maple Leaf Centre for Action on Food Security. .

Our Leadership Values 

Eight core values guide us in everything that we do.
  • Do What’s Right
  • Shared Value
  • High Performance
  • Diverse and Inclusive Teams
  • Disciplined Decision Making
  • Our Accountability
  • Intense Curiosity
  • Transparency and Humility

The Opportunity

 The Manager, Foodservice Strategy & Insights is an exciting opportunity to help the Foodservice function advance our credo to ‘build a growth culture, rooted in fundamentals and discipline, with superior customer partnerships’.  Reporting to the Vice President Marketing - Foodservice, this dynamic role fuses strategic planning, business and insights analysis and project management to drive the growth against key North American Foodservice Strategies including:  
  1. Unlocking volume & profit potential with emphasis on expanding our US footprint
  2. Leveraging our Sustainability platform to grow with new and existing customers
  3. Growing our Brands through identifying new and emerging Innovation and share growth opportunities
  4. Identifying opportunities to align our internal capabilities with new and existing market opportunities.
This successful candidate will be an analytical, strategic thought leader with a passion for driving growth.


A snapshot of some of the exciting things you will lead and do: 

  • Scope opportunities and build action plans to expand our footprint in the US
  • Build strategies, scope opportunities and build plans to leverage our Sustainability platform with Foodservice customers across North America (Better Food, Better Care, Better Planet, Better Communities)
  • Work with Supply Chain, Optimization and other cross-functional teams to identify new opportunities to leverage internal capacity and capabilities
  • Lead optimization across categories and manufacturing lines to improve profitability of the existing business  
  • Leverage insights and data to identify emerging consumer, competitive and macroeconomic trends; proactively identify business issues and build plans to action against them to drive Branded and Customer Branded growth
  • Assist with the development of joint customer programs and plans
  • Develop customer programs and sales materials
  • Assist with the development of both short-term and longer-term strategic plans

What we have to offer you:

  • Be part of a company with an inspiring and unique vision, with a deep commitment to sustainability and expanding its leadership in sustainable protein across North America
  • Professional and career development opportunities, supported by our commitment to talent development through our partnership with the Ivey School of Business. 
  • Competitive Health and Wellness benefits that start on your first day of employment
  • Defined Contribution Pension Plan
  • Commitment to Learning – courses, resources and tools provided to all employees
  • Employee Assistance Program

What you will bring:

  • Bachelor’s Degree in Business or Marketing preferred
  • 5+ years Sales, Marketing or Strategy experience
  • FMCG Retail and/or Foodservice industry experience would be an asset
  • Commercial Acumen, Budget Planning and P&L understanding
  • Strong analytical and strategic mindset
  • Advanced computer skills in Microsoft Word, Powerpoint, and highly proficient in Excel
  • An effective team player with well-developed people skills demonstrated through a proven ability to successfully navigate and influence a complex organization
  • A creative thinker with a passion for Marketing, an appetite to learn and challenge the status quo
  • Proactive and performance driven, have a bias for action and be able to work under pressure in a fast paced, dynamic environment
  • Communication skills to take complex problems and communicate effectively with a variety of audiences to achieve desired outcomes
  • Strong relationship building skills
We thank all applicants for their interest in exploring employment opportunities with Maple Leaf Foods; however, only those selected for an interview will be contacted. Applicants may be subject to a background check and must meet the security criteria designated for the position. 

Championing diversity and inclusion is a critical component to advancing our collective purpose and vision, living the Maple Leaf Leadership Values, and delivering winning results. Accommodation is available upon request for applicants with disabilities in the recruitment and assessment process and when hired; please contact our Talent Attraction Team at accommodations@mapleleaf.com.
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