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Customer Insights Manager (Sobeys)

Mississauga, ON

Customer Insights Manager - Sobeys

A Sustainable, Forward Thinking Protein Company

Maple Leaf Foods is a leading meat and plant-based protein company, employing over 11,500 people and publicly traded on the Toronto Stock Exchange. We are proud of our roots, which trace back well over 100 years, but our vision and purpose are decidedly forward looking. As we pursue our vision to become the most sustainable protein company on earth, we are committed to creating shared value – creative business value through addressing some of the world’s most critical social and environmental challenges. Our goal is to build a more sustainable food system, which provides nutritious affordable food, operates within planetary limits, cares for animals responsibly, and meaningfully engages with our communities to advance a more just society. We are advancing bold changes within Maple Leaf and more broadly within society to pursue our vision. We deeply believe this is the sustainable path to growth.

Our job is to make great food

Maple Leaf Foods embraces a strong values-based culture, where our people are deeply engaged in work that is purposeful, fast-paced and challenging.  We cultivate an open, non-bureaucratic and inclusive workplace that fosters safety and transparency, along with individual leadership and accountability. Each Maple Leaf team member has a voice and plays an active role in helping all of us achieve our goals with passion and discipline. We support one another to grow professionally, to learn new skills and to take on challenging experiences in the spirit of continuous improvement. 

Raise the Good in Food

We have united behind a shared purpose – to Raise the Good in Food. This spans a dramatic transformation of our flagship Maple Leaf brand, replacing anything artificial with simple, natural ingredients; investments and process changes to reduce our environmental footprint by 50% by 2025; building a diverse and inclusive culture where all talent thrives; becoming a leader in animal care; and advancing food security through our charitable foundation, the Maple Leaf Centre for Action on Food Security.

Our Leadership Values 

Eight core values guide us in everything that we do.
  • Do What’s Right
  • Shared Value
  • High Performance
  • Diverse and Inclusive Teams
  • Disciplined Decision Making
  • Our Accountability
  • Intense Curiosity
  • Transparency and Humility

The Opportunity

The Customer Insights Manager is responsible for analyzing shopper, retailer and consumer data to evaluate the performance of Maple Leaf brands within a category for a specific retailer to understand what elements of the marketing mix (pricing, promotion, assortment, shelving, competition) are driving results. Additionally, this role is responsible for creating fact based stories that provide solutions for opportunities uncovered by their own periodic reviews, or reviews led by Finance or Customer Business Teams. From these insights, this role must then enable the Customer Business Team to engage the customer in implementing the recommendation. As a broader member of the Customer Business Team, this individual will be engaged in building relationships with key retailer contacts, where they will be viewed as a category expert, and will be integral to setting the course to deliver the overall business objectives.

A snapshot of some of the exciting things you will lead and do: 

  • Weekly, monthly, quarterly, and annual analysis of customer specific data (Nielsen MarketTrack & Numerator panel data, Retailer POS/Insights data) to identify performance opportunities, and to recommend solutions to close gaps.
  • Retailer driven category reviews that integrate POS and consumer data, resulting in the establishment of strategies for assortment, pricing, promotion & shelving that reflect the retailer’s and Maple Leaf’s strategies.
  • Establish and maintain excellent working relationships with Category Managers, Directors & Strategic Merchandising Teams within the retailer’s organization.
  • Share global best practices or pertinent category trends with Retailer’s Category Managers to impact category performance.
  • With Customer Business Team and Retailer’s Category Managers, play an active role in providing retailer specific solutions for closing performance gaps, and creating the story to enable sales to execute and as a vendor advisor.
  • Provide recommendations for assortment and execute shelf strategy within a retailer including creating base plan-o-grams or plan-o-guides.
  • Category plans for priority categories aligned with the retailer’s strategy and Maple Leaf’s brand strategy, identifying category role, optimal assortment, distribution and shelving.
  • Selling presentations that advance our brand performance with retailers, highlighting opportunities and specific recommendations.
  • Deliver category insights that explain current performance or the impact of tactics implemented to deliver targets.
  • Ongoing evaluation of the category within the retailer that identifies opportunities for our brands.
  • Work collaboratively with Customer Business Team, marketing, customer insights / category development, and shopper marketing to create solutions to solve business issues or realize opportunities.
  • Share best practices across Business Units and teams.
  • Proactive identification and resolution of potential business, category, SKU level issues.

What we have to offer you:

  • Be part of a company with an inspiring and unique vision, with a deep commitment to sustainability and expanding its leadership in sustainable protein across North America
  • Professional and career development opportunities, supported by our commitment to talent development through our partnership with the Ivey School of Business. 
  • Competitive Health and Wellness benefits that start on your first day of employment
  • Defined Contribution Pension Plan
  • Commitment to Learning – courses, resources and tools provided to all employees
  • Employee Assistance Program

What you will bring:

  • Bachelor degree, 2-4 years of experience in Category Management, plus a minimum of 1 year account level sales experience in a consumer packaged goods environment.
  • Knowledge and proficiency with retailer POS Data systems and advanced knowledge and proficiency with Nielsen tools (answers desktop, answers, Numerator panel data) is imperative.
  • Strong excel skills and the ability to manage large amounts of data.
  • Ability to synthesize a variety of data sources into presentations that are easily understood.
  • Must be able to provide strong, executable recommendations
  • Strong project and time management skills are required.
  • A team player that can work effectively with all levels of an organization.
  • Excellent leadership, collaboration, and communication skills.
  • Must be proactive and performance driven, have a bias for action and be able to work under pressure in a fast paced environment.
  • Excellent English written and oral communication skills.
  • Outstanding business acumen.

We thank all applicants for their interest in exploring employment opportunities with Maple Leaf Foods however only those selected for an interview will be contacted. Applicants may be subject to a background check and must meet the security criteria designated for the position.  

Maple Leaf Foods is committed to Employment Equity and maintaining a diverse workforce.  Job applicants with a disability who require reasonable accommodation for any part of the application or hiring process can contact our Talent Attraction Team at accommodations@mapleleaf.com.  Reasonable accommodations will be determined on a case-by-case basis and your request will be responded to as soon as possible. 


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