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Marketing Manager (Wieners)

Mississauga, ON

Marketing Manager - Weiners

A Sustainable, Forward Thinking Protein Company

Maple Leaf Foods is a leading meat and plant-based protein company, employing over 11,500 people and publicly traded on the Toronto Stock Exchange. We are proud of our roots, which trace back well over 100 years, but our vision and purpose are decidedly forward looking. As we pursue our vision to become the most sustainable protein company on earth, we are committed to creating shared value – creative business value through addressing some of the world’s most critical social and environmental challenges. Our goal is to build a more sustainable food system, which provides nutritious affordable food, operates within planetary limits, cares for animals responsibly, and meaningfully engages with our communities to advance a more just society. We are advancing bold changes within Maple Leaf and more broadly within society to pursue our vision. We deeply believe this is the sustainable path to growth.

Our job is to make great food

Maple Leaf Foods embraces a strong values-based culture, where our people are deeply engaged in work that is purposeful, fast-paced and challenging.  We cultivate an open, non-bureaucratic and inclusive workplace that fosters safety and transparency, along with individual leadership and accountability. Each Maple Leaf team member has a voice and plays an active role in helping all of us achieve our goals with passion and discipline. We support one another to grow professionally, to learn new skills and to take on challenging experiences in the spirit of continuous improvement.

Raise the Good in Food

We have united behind a shared purpose – to Raise the Good in Food. This spans a dramatic transformation of our flagship Maple Leaf brand, replacing anything artificial with simple, natural ingredients; investments and process changes to reduce our environmental footprint by 50% by 2025; building a diverse and inclusive culture where all talent thrives; becoming a leader in animal care; and advancing food security through our charitable foundation, the Maple Leaf Centre for Action on Food Security. .

Our Leadership Values 

Eight core values guide us in everything that we do.
  • Do What’s Right
  • Shared Value
  • High Performance
  • Diverse and Inclusive Teams
  • Disciplined Decision Making
  • Our Accountability
  • Intense Curiosity
  • Transparency and Humility

The Opportunity

 As a key member of the Prepared Meats Marketing team, the Wieners Marketing Manager will own developing and delivering on the commercial plan. This includes leading a diverse product portfolio with over 50% dollar share nationally and the #1 & #2 Brands in the category – Maple Leaf and Schneiders.


A snapshot of some of the exciting things you will lead and do: 

  • Develop marketing plans that achieve brand strategy, channel growth and share targets
  • Responsible for the complete financial management and targets of the entire category on a weekly and monthly basis
  • Execute game changing innovation and product strategies
  • Work closely with Sales to understand and execute against specific customer strategies or tactics
  • Responsible for category specific brand management and communication
  • Lead the annual business reviews & planning process 
  • Coach colleague performance, skill development and achievement of professional aspirations

What we have to offer you:

  • Be part of a company with an inspiring and unique vision, with a deep commitment to sustainability and expanding its leadership in sustainable protein across North America
  • Professional and career development opportunities, supported by our commitment to talent development through our partnership with the Ivey School of Business. 
  • Competitive Health and Wellness benefits that start on your first day of employment
  • Defined Contribution Pension Plan
  • Commitment to Learning – courses, resources and tools provided to all employees
  • Employee Assistance Program

What you will bring:

  • Bachelor’s Degree plus track record of results within a CPG environment.
  • Must be proactive and performance driven, have a bias for action and be able to work under pressure in a fast paced environment.
  • Experience managing a large complex business with a proven success in market with brand management.
  • A strong team player, mentor and coach to direct reports & cross-functional team members with well-developed “people interaction” skill set.
  • The ability to adapt easily to changing market dynamics.
  • Competency requirements:
      • Commercial Acumen, Budget Planning & P&L Management– Solid understanding of key drivers of the budget process and P&L's with ability to recommend changes required to move the business forward.  Set consumer pricing strategy for RSP& FSP with supporting propositions, programs and evaluations
      • Business Understanding and Insights - Demonstrates the ability to understand, manipulate and draw conclusions from internal & external data sources.  Demonstrates ability to build, track, and course correct business plans to achieve targets.
      • Business Reviews & Plans – Leads the annual business reviews & planning process assessing current business.  Plans include objectives and strategies for each opportunity, spending levels, pricing/costing assumptions, volume/consumption builds, risk analysis, and an integrated marketing calendar.
      • Sales Knowledge & Connectivity - Demonstrates understanding of customer strategies and motivations and applies to marketing planning process & initiative execution.
      • Strategic Leadership - Demonstrates big picture thinking with an ability to clearly articulate a strategic direction, justified with sound fact based rationale. Sells ideas and recommendations through to management convincingly.
      • Strategic Communications – To develop and execute disruptive and breakthrough marketing campaigns and creative.
We thank all applicants for their interest in exploring employment opportunities with Maple Leaf Foods; however, only those selected for an interview will be contacted. Applicants may be subject to a background check and must meet the security criteria designated for the position. 

Championing diversity and inclusion is a critical component to advancing our collective purpose and vision, living the Maple Leaf Leadership Values, and delivering winning results. Accommodation is available upon request for applicants with disabilities in the recruitment and assessment process and when hired; please contact our Talent Attraction Team at accommodations@mapleleaf.com.
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