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Marketing Associate

Mississauga, ON

 The Opportunity:

Maple Leaf Foods is looking for a dynamic business & category marketing professional. The Marketing Associate will support the success and growth of their designated categories. The successful candidate will be a balance between a commercially driven business professional and a consumer-focused marketing leader with a track record of success delivering profitable growth.

Snapshot of a Day-in-the-Life:

  • Support annual business review and category planning cycle while identifying key issues and strategies.  Execute key marketing initiatives and plans that deliver on business objectives and align with overall category growth agenda.  
  • Support end-to-end commercialization of new product development, innovation, renovation and category recommendations driving share and growth, from concept generation through execution
  • Lead and work collaboratively with cross-functional stakeholders to deliver category initiatives with accountability for performance metrics
  • Conduct monthly analysis on business performance leveraging Nielsen, internal data sources and consumer insights to identify a course of action to achieve targets
  • Support the development of customer presentations with category stories, competitive advantages and capabilities
  • Monitor competitor pricing, promotion and distribution activities and inform plans.
  • Collaborate with Finance & Revenue Management to deliver target profitability
  • Create trade communication materials and sales tools to support category activities

What You’ll Bring:

  • Bachelor degree with at least one year of Marketing experience in a CPG organization.
  • Experience/Proven track record in product commercialization from concept through market execution.
  • Excellent project management skills with the ability to anticipate potential issues, keen attention to detail and superior organizational skills.      
  • Proactive, performance driven, and has a bias for action .
  • Able to work well under pressure in a fast paced, dynamic environment.
  • A strong team player with well-developed people, communication and collaboration skills.
  • An analytical and creative thinker with a passion for Marketing and an appetite to learn and grow.
  • Competency requirements:
    • Commercial Acumen – Basic understanding of key drivers of the P&L with ability to identify opportunities to move the business forward. 
    • Critical Thinking and Insights – Able to analyze and draw conclusions from internal & external data sources. 
    • Agility and Effectiveness – Able to stay focused on key business priorities in a dynamic business environment.
    • Sales Knowledge and Connectivity – Demonstrates understanding of customer strategies and recognizes relationship to marketing planning process & initiative execution.
    • Leadership and Influence – Able to work effectively with functional teams to achieve commercial objectives

What We Offer at Maple Leaf Foods:

  • Being part of a high-performance, people-focused company that has an inspiring and unique vision to become the most sustainable protein company on earth, and a deep commitment to sustainable protein across North America.
  • An inclusive company culture and a work environment that keeps our people safe, rewards excellence, and empowers everyone to learn and contribute their best.
  • A hybrid work model that embraces remote work for eligible roles, helping team members achieve work-life balance—combining the best of both spending time working remotely, benefitting from focus time, and purposeful collaboration in the office setting. 
  • Competitive Health and Wellness benefits that offer flexibility to meet your individual or family needs, including programs focused on improving mental health and wellbeing. These benefits start on your first day of employment.
  • Defined Contribution Pension Plan with company matching that starts on your first day of employment.
  • Learning and development opportunities, including workshops, ‘speaker series’ events, and resources that allow you to develop your skills and progress your career.
  • Comprehensive tuition reimbursement program that supports continuous learning and development of our team members through investment in eligible degrees, diplomas, professional certification, or trades programs.
  • Supporting our deep commitment to community impact, we offer up to two paid days annually to volunteer at a cause of your choice.

About Us:

We’re a carbon neutral food company on a purposeful journey to Raise the Good in Food through better nutrition, safer food and workplaces, more humane animal care, and environmental sustainability efforts that protect our planet. We care about our communities and commit to reducing food insecurity in Canada. Join us on the journey. Let’s build a better future, together.

We’re passionate about food. For more than 100 years, we’ve made delicious, healthy protein that Canadians love under iconic national and regional brands, like Maple Leaf®, Schneiders®, and Greenfield Natural Meat Co.® We’re on a journey to become the most sustainable protein company – not just in Canada – but on earth.
  • We are carbon neutral.
  • We are one of the only food companies in Canada to set science-based targets.
  • We aim to reduce our environmental footprint by 50% by 2025.
We’re a global food company with more than 13,500 team members. We operate sites in 20+ locations across Canada. We also have locations in the U.S. and Mexico, and do business in Asia.

A diverse and inclusive work environment

Championing diversity and inclusion is a critical component to advancing our collective purpose and vision and living the Maple Leaf Leadership Values. We believe in building, investing in, recognizing, and rewarding remarkable people who value an inclusive workplace, embrace all forms of diversity, and commit to including every voice in our collaborative environment. We’re so much stronger when we know we’re accepted and valued for who we are and what we each bring to the workplace.

We embrace a strong, values-based culture

Our eight Leadership Values are our north star. They guide the decisions we make for all our stakeholders: our consumers, our customers, our people, our communities, our shareholders, and the environment.
  • Doing What’s Right
  • Shared Value
  • High Performance
  • Diverse and Inclusive Teams
  • Disciplined Decision Making
  • Our Accountability
  • Intense Curiosity
  • Transparency and Humility

Maple Leaf Foods is committed to ensuring the health and safety of all our employees.  As part of this commitment, we have adopted a number of COVID-19 safety measures, including a requirement for all employees to be fully vaccinated by March 31, 2022 and to show proof of vaccination.   In keeping with this policy, successful candidates will need to provide proof of vaccination by March 31, 2022 (or prior to their first day of work if the start date is after March 31, 2022).  We will of course consider accommodations for anyone unable to be vaccinated following human rights and other applicable laws
We thank all applicants for their interest in exploring employment opportunities with Maple Leaf Foods; however, only those selected for an interview will be contacted. Applicants may be subject to a background check and must meet the security criteria designated for the position.
Championing diversity and inclusion is a critical component to advancing our collective purpose and vision, living the Maple Leaf Leadership Values, and delivering winning results. Accommodation is available upon request for applicants with disabilities in the recruitment and assessment process and when hired; please contact our Talent Attraction Team at accommodations@mapleleaf.com.


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