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Customer Business Development Manager - Private Label

Mississauga, ON

Customer Business Development Manager - Private Label 

A Sustainable, Forward Thinking Protein Company

Maple Leaf Foods is a leading meat and plant-based protein company, employing over 11,500 people and publicly traded on the Toronto Stock Exchange. We are proud of our roots, which trace back well over 100 years, but our vision and purpose are decidedly forward looking. As we pursue our vision to become the most sustainable protein company on earth, we are committed to creating shared value – creative business value through addressing some of the world’s most critical social and environmental challenges. Our goal is to build a more sustainable food system, which provides nutritious affordable food, operates within planetary limits, cares for animals responsibly, and meaningfully engages with our communities to advance a more just society. We are advancing bold changes within Maple Leaf and more broadly within society to pursue our vision. We deeply believe this is the sustainable path to growth.

Our job is to make great food

Maple Leaf Foods embraces a strong values-based culture, where our people are deeply engaged in work that is purposeful, fast-paced and challenging.  We cultivate an open, non-bureaucratic and inclusive workplace that fosters safety and transparency, along with individual leadership and accountability. Each Maple Leaf team member has a voice and plays an active role in helping all of us achieve our goals with passion and discipline. We support one another to grow professionally, to learn new skills and to take on challenging experiences in the spirit of continuous improvement. 

Raise the Good in Food

We have united behind a shared purpose – to Raise the Good in Food. This spans a dramatic transformation of our flagship Maple Leaf brand, replacing anything artificial with simple, natural ingredients; investments and process changes to reduce our environmental footprint by 50% by 2025; building a diverse and inclusive culture where all talent thrives; becoming a leader in animal care; and advancing food security through our charitable foundation, the Maple Leaf Centre for Action on Food Security.

Our Leadership Values 

Eight core values guide us in everything that we do.
  • Do What’s Right
  • Shared Value
  • High Performance
  • Diverse and Inclusive Teams
  • Disciplined Decision Making
  • Our Accountability
  • Intense Curiosity
  • Transparency and Humility

The Opportunity

The Customer Business Development Manager - Private Label is part of the Loblaw Customer Business Team and is the Project Management Lead enabling the commercial agenda via collaboration across all internal and external stakeholders. The CBDM - Private Label is responsible for overseeing the leadership of all project work internally by ensuring we commercialize products with Loblaw Brands Limited (LBL) that mutually aligns with the LBL and MLF agenda.   The CBDM - Private Label will also be the key customer liaison responsible for communicating and managing the commercial agenda with the LBL Product Managers (PM’s).


A snapshot of some of the exciting things you will lead and do: 

  • Provides Commercial Leadership for all internal project meetings.
  • Works closely with all key internal cross functions to enable the mutual agenda.
  • Continually builds Private Label competitive intelligence vs. Branded products vs. Private Label products and assesses the opportunity for MLF with LBL.
  • Demonstrates understanding of LBL strategies and drives business through an LBL lens, acts as a champion to bridge the LBL, BU and Procurement agendas.
  • Cognizant of the MLF Branded agenda, successfully finds synergies and makes recommendations to simplify and optimize the LBL agenda to compliment the MLF agenda.
  • Supports the Loblaw CBT growth agenda across key KPI’s by bringing new innovation, conversion ideas to market, or winning business from competitors which enhances MLF’s Private Label presence at Loblaw. 
  • Raise the LBL profile and agenda within the Loblaw CBT and broader MLF organization by building awareness internally through monthly team update meetings and cross CBT monthly best practices
  • Actively updates and manages the project work content of the weekly Loblaw PL Scorecard.
  • Manages 3rd Party Lab testing payables process (i.e. Sillker testing, Annual Audits, etc.)
  • Supports PD Team via ensuring all Plant Trials are coordinated with LBL PD.
  • Supports FSQA Team via ensuring all 1st Productions are coordinated with LBL FSQA.
  • Actively participates in internal product sensory evaluations and endorsements.
  • Coordinates all sample requirements to customer.

What we have to offer you:

  • Be part of a company with an inspiring and unique vision, with a deep commitment to sustainability and expanding its leadership in sustainable protein across North America
  • Professional and career development opportunities, supported by our commitment to talent development through our partnership with the Ivey School of Business. 
  • Competitive Health and Wellness benefits that start on your first day of employment
  • Defined Contribution Pension Plan
  • Commitment to Learning – courses, resources and tools provided to all employees
  • Employee Assistance Program

What you will bring:

  • 5+ Years commercial (sales and/or marketing) experience
  • University degree or college diploma - business concentration preferred
  • Product Development knowledge, product and SAP RD process strongly preferred
  • Strong commercial sense and industry knowledge
  • Ability to manage complex, high profile projects
  • Exceptional interpersonal, communication and presentation skills
  • Track record of success in leading and driving initiatives to completion
  • Ability to influence at multiple levels within organizations
  • Adaptable / change agent
  • Creative thinking, analytical and problem-solving skills as part of a Continuous Improvement culture
We thank all applicants for their interest in exploring employment opportunities with Maple Leaf Foods however only those selected for an interview will be contacted. Applicants may be subject to a background check and must meet the security criteria designated for the position.  

Maple Leaf Foods is committed to Employment Equity and maintaining a diverse workforce.  Job applicants with a disability who require reasonable accommodation for any part of the application or hiring process can contact our Talent Attraction Team at accommodations@mapleleaf.com.  Reasonable accommodations will be determined on a case-by-case basis and your request will be responded to as soon as possible. 
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