Marketing Manager - Sustainable Meats

Location: Mississauga, ON, Canada
Date Posted: 11-29-2018

A Sustainable, Forward Thinking Protein Company
Maple Leaf Foods is a leading meat and plant-based protein company, employing over 11,500 people and publicly traded on the Toronto Stock Exchange. We are proud of our roots, which trace back well over 100 years, but our vision and purpose are decidedly forward looking. As we pursue our vision to become the most sustainable protein company on earth, we are committed to creating shared value – creative business value through addressing some of the world’s most critical social and environmental challenges. Our goal is to build a more sustainable food system, which provides nutritious affordable food, operates within planetary limits, cares for animals responsibly, and meaningfully engages with our communities to advance a more just society. We are advancing bold changes within Maple Leaf and more broadly within society to pursue our vision. We deeply believe this is the sustainable path to growth.
Raise the Good in Food
We have united behind a shared purpose – to Raise the Good in Food. This spans a dramatic transformation of our flagship Maple Leaf brand, replacing anything artificial with simple, natural ingredients; investments and process changes to reduce our environmental footprint by 50% by 2025; building a diverse and inclusive culture where all talent thrives; becoming a leader in animal care; and advancing food security through our charitable foundation, the Maple Leaf Centre for Action on Food Security.

Our Leadership Values 
Six core values guide us in everything that we do.

  • Do what’s right
  • Deliver winning results
  • Build collaborative teams
  • Get things done in a fact-based, disciplined way
  • Learn and grow, inwardly and outwardly
  • Dare to be transparent, passionate and humble
 Marketing Manager, Sustainable Meats Private Label
The Opportunity:
Canada’s leading protein company, Maple Leaf Foods is looking for a dynamic business & marketing professional. The successful candidate will be a balance between a commercially driven leader looking to run a business and a consumer-focused marketing leader with a track record of success delivering profitable growth.
The Marketing Manager will lead the commercialization of their assigned category, providing expert knowledge of brand and consumers interactions, channel development and consumer communications campaigns with a diverse product portfolio.
A snap shot of some of the exciting things you will lead and do:
  • Develop marketing plans that achieve brand strategy, channel growth and targets
  • Lead management of the overall health of assigned categories including making recommendations that optimize mix and profitability in-line with category objectives and growth priorities
  • Responsible for the complete financial management and targets of the entire category on a weekly and monthly basis
  • Work closely with Sales to understand and execute against specific customer strategies or tactics. Translate sales requests and ideas into verifiable concepts based on consumer value and commercial potential. Manage an efficient process for triaging sales requests.
  • Lead in the development of customer quotations with bid submissions and related financial targets
  • Execute highly important innovation and product strategies by leading new product development projects from ideation to business case and launch
  • Support the development of customer presentations with category stories, MLF competitive advantages, capabilities, artwork mock-ups and product presentations
  • Lead the annual business reviews & planning process 
  • Coach colleague performance, skill development and achievement of professional aspirations
 What we have to offer you:
  • Be part of a company with an inspiring and unique vision, with a deep commitment to sustainability and expanding its leadership in sustainable protein across North America
  • Professional and career development opportunities
  • Competitive Health and Wellness benefits that start on your first day of employment
  • Defined Contribution Pension Plan
  • Commitment to Learning – courses, resources and tools provided to all employees
  • Employee Assistance Program
What you will bring:
  • 3+ years of delivering results in a CPG or similar environment
  • Post-secondary education
  • Must be proactive and performance driven, have a bias for action and able to work under pressure in a fast-paced environment
  • Experience managing a large complex business with proven success
  • A strong team player with well-developed people skills
  • Excellent communication skills and an ability to build relationships
  • Highly organized, detail oriented and able to manage multiple priorities and projects at a time
  • Excellent in dealing with conflict or ambiguity, resolve disagreements and problem solve while maintaining process integrity
  • Competency Requirements:
    • Commercial Acumen, Budget Planning & P&L Management – Solid understanding of key drivers of the budget process and P&L's with ability to recommend changes required to move the business forward.  Set consumer pricing strategy for RSP& FSP with supporting propositions, programs and evaluations
    • Business Understanding and Insights - Demonstrates the ability to understand, manipulate and draw conclusions from internal & external data sources.  Demonstrates ability to build, track, and course correct business plans to achieve targets.
    • Business Reviews & Plans – Leads the annual business reviews & planning process assessing current business.  Plans include objectives and strategies for each opportunity, spending levels, pricing/costing assumptions, volume/consumption builds, risk analysis, etc.
    • Sales Knowledge & Connectivity - Demonstrates understanding of customer strategies and motivations and applies to marketing planning process & initiative execution.
    • Strategic Leadership - Demonstrates big picture thinking with an ability to clearly articulate a strategic direction, justified with sound fact-based rationale. Sells ideas and recommendations through to management convincingly.

We thank all applicants for their interest in exploring employment opportunities with Maple Leaf Foods however only those selected for an interview will be contacted. Applicants may be subject to a background check and must meet the security criteria designated for the position.  

Maple Leaf Foods is committed to Employment Equity and maintaining a diverse workforce.  Job applicants with a disability who require reasonable accommodation for any part of the application or hiring process can contact our Talent Attraction Team at  Reasonable accommodations will be determined on a case-by-case basis and your request will be responded to as soon as possible.
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