Customer Business Development Manager – Wholesale Sobeys

Location: Mississauga, ON, Canada
Date Posted: 08-13-2018


Considering a Career at Maple Leaf Foods?

Maple Leaf Foods is Canada’s leading consumer-packaged protein company, headquartered in
Toronto, Ontario. We make high-quality, great tasting, nutritious and innovative food products under leading brands including Maple Leaf®, Maple Leaf Prime®, Maple Leaf Natural Selections®, Schneiders®, Schneiders Country Naturals® and Mina™. Our Company employs approximately 11,000 people in its operations across Canada and exports to more than 20 global markets including the U.S. and Asia.

Our people are passionate about the work they do and the products we make. As we move forward, we are determined to leverage their integrity and passion to continue to build a high-performing, values-based company enabled by high-performing, motivated and talented people.


A champion and advocate for MLF and customer(s).  Responsible for developing and strengthening customer relationships, managing and growing both MLF and customer’s business, and bringing category management knowledge and expertise to our customers. 


  • Reach and exceed internal commitments such as such as volume, profit, and trade spend ROI. 
  • Understand customer’s strategy and build strong relationships beyond daily transactional interactions.
  • Achieve profitable growth through the understanding and manipulation of key sales fundamentals; distribution, pricing, promotion and display.
  • Lead the complete sales process through joint business planning, negotiation, forecasting, trade fund management, volume incentive planning, gap closing, and business reviews.
  • Sell in a fact based way utilizing various sources of available data such as Nielsen, IRI and other POS data to diagnose the business and turn insights into selling strategies.
  • Demonstrate and build upon basic financial acumen through the understanding and management of Maple Leaf and Sobeys P&Ls as it relates to the wholesale division.   
  • Passionately acquire strong knowledge and expertise in our products, industry and the category management so that you become the customer’s consultant on the business.
  • Exercise strong multi-functional leadership both internally and at the customer by frequent and proactive engagement of available resources to deliver the business, ie: marketing, insights, field sales, category sales development, finance, demand planning and supply chain. 
  • Occasional overnight travel required (1-2 days per month).
  • Develop stretch targets; meet or exceed plans
  • Strategically grow a profitable business
  • Strengthen customer relationship
  • 5 to 7 years CPG account management sales experience or high performer in a related function
  • University Degree – Business education preferred
  • Strong commercial sense and industry knowledge 
  • Exceptional interpersonal, communication and presentation skills
  • Self-management and organizational skills
  • Creative thinking, analytical and problem-solving skills
  • Ability to work independently as well as part of a team
  • Ability to “think on one’s feet” and make decisions independently in a fast-paced environment
  • Leadership and emotional maturity
  • Valid driver’s license, Proficiency computer skills
  • Category Management expertise, Negotiation skills
  • Demonstrate ML Leadership Values, especially Being Externally Focused and Having a Bias for Action
  • Bilingual is an asset (French/English)
We thank all applicants for their interest in exploring employment opportunities with Maple Leaf Foods however only those selected for an interview will be contacted. Applicants may be subject to a background check and must meet the security criteria designated for the position.  

Maple Leaf Foods is committed to Employment Equity and maintaining a diverse workforce.  Job applicants with a disability who require reasonable accommodation for any part of the application or hiring process can contact our Talent Attraction Team at  Reasonable accommodations will be determined on a case-by-case basis and your request will be responded to as soon as possible.
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