Customer Insights Manager, Walmart

Location: Mississauga, State, Canada
Date Posted: 07-09-2018


Considering a Career at Maple Leaf Foods?

Maple Leaf Foods is Canada’s leading consumer-packaged protein company, headquartered in
Toronto, Ontario. We make high-quality, great tasting, nutritious and innovative food products under leading brands including Maple Leaf®, Maple Leaf Prime®, Maple Leaf Natural Selections®, Schneiders®, Schneiders Country Naturals® and Mina™. Our Company employs approximately 11,000 people in its operations across Canada and exports to more than 20 global markets including the U.S. and Asia.

Our people are passionate about the work they do and the products we make. As we move forward, we are determined to leverage their integrity and passion to continue to build a high-performing, values-based company enabled by high-performing, motivated and talented people.


Overall responsibility to support strategic growth with Wal-Mart by providing Sales, Marketing and Wal-Mart with effective business analysis, category development recommendations and shelf planning to support this customer’s unique business processes.  An expert in Wal-Mart’s category management business model, Retail Link database tools, space management software, and skilled at handling customer interface.

  • Manage modular projects and merchandising initiatives within the Advisor Categories at Wal-Mart
  • Monitor and analyze sales and share performance within Advisor Categories, utilizing an external scorecard.  Discuss all issues and opportunities with relevant Wal-Mart buyer(s) and develop action plans
  • Provide rationalization for merchandising recommendations and present to Wal-Mart
  • Fulfill all Category Advisor duties for relevant buyer(s), including the modular update/relay process, specifications and deadlines
  • Track and evaluate new item distribution and performance for Advisor Categories; keep buyer informed
  • Co-ordinate regular market pricing audits
  • Maintain and improve Retail Link functionality through characteristic assignment, fineline breaks and recommendations, category divisions, etc.
  • Uphold Best Practices expertise in MLF relevant categories at Wal-Mart, undertaking leadership initiatives for peer advisors when possible
  • Maintain working knowledge of market/category/brand/consumer trends; utilize the learnings in space management initiatives with Wal-Mart.  When appropriate share learnings internally
  • Partner with the Wal-Mart Sales Team to support account/category specific business plan objectives
  • Communicate ongoing any Brand/SKU issues and provide recommendations to Marketing and Sales
  • Provide feedback to Marketing, based on account strategies, performance and promotional analysis, to ensure annual promotional and trade programs consider account needs and class of trade needs
  • Stay field informed and recommend any space management technology changes, new platform investments and/or training opportunities in order to keep department resources competitive and well aligned with the retail environment
  • 3-5 years experience in a CPG environment; 2+ years direct Wal-Mart experience
  • University degree (preferred), College diploma or certificate in business
  • Expert use of space and category management software programs, concepts and analytical techniques and a thorough understanding of syndicated data sources and consumer purchase behavior
  • Extended experience building databases using space management software; also experience in MS Office, with emphasis on advanced Excel skills
  • Advanced working knowledge of Nielsen Answers Desktop and Wal-Mart’s Retail Link
  • Solid analytical and presentation skills
  • Excellent time management skills with the ability to work under pressure to prioritize the requirements of several internal and external customers and handle urgent deadlines
  • This is a highly independent position and is largely separated from the sales force due to privileged confidentiality; therefore a candidate can only be successful in this role if he or she is used to and adept at working in a stand-alone position and able to work efficiently and highly productively as an individual contributor

We thank all applicants for their interest in exploring employment opportunities with Maple Leaf Foods however only those selected for an interview will be contacted. Applicants may be subject to a background check and must meet the security criteria designated for the position.  

Maple Leaf Foods is committed to Employment Equity and maintaining a diverse workforce.  Job applicants with a disability who require reasonable accommodation for any part of the application or hiring process can contact our Talent Attraction Team at  Reasonable accommodations will be determined on a case-by-case basis and your request will be responded to as soon as possible.
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