Marketing Manager

Location: Mississauga, ON, Canada
Date Posted: 06-04-2018


Considering a Career at Maple Leaf Foods?

Maple Leaf Foods is Canada’s leading consumer-packaged protein company, headquartered in
Toronto, Ontario. We make high-quality, great tasting, nutritious and innovative food products under leading brands including Maple Leaf®, Maple Leaf Prime®, Maple Leaf Natural Selections®, Schneiders®, Schneiders Country Naturals® and Mina™. Our Company employs approximately 11,000 people in its operations across Canada and exports to more than 20 global markets including the U.S. and Asia.

Our people are passionate about the work they do and the products we make. As we move forward, we are determined to leverage their integrity and passion to continue to build a high-performing, values-based company enabled by high-performing, motivated and talented people.



Canada’s leading protein company, Maple Leaf Foods is looking for a dynamic business & marketing professional. The successful candidate will be a balance between a commercially driven leader looking to run a business and a consumer focused marketing leader with a track record of success delivering profitable growth.
The Marketing Manager will lead the commercialization of their assigned category, providing expert knowledge of brand and consumers interactions, channel development and consumer communications campaigns with a diverse product portfolio


• Develop marketing plans that achieve brand strategy, channel growth and share targets
• Responsible for the complete financial management and targets of the entire category on a weekly and monthly basis
• Execute highly important innovation and product strategies
• Work closely with Sales to understand and execute against specific customer strategies or tactics
• Responsible for category specific brand management and communication
• Lead the annual business reviews & planning process
• Coach colleague performance, skill development and achievement of professional aspirations


• Commercial Acumen, Budget Planning & P&L Management – Solid understanding of key drivers of the budget process and P&L's with ability to recommend changes required to move the business forward.  Set consumer pricing strategy for RSP& FSP with supporting propositions, programs and evaluations
• Business Understanding and Insights - Demonstrates the ability to understand, manipulate and draw conclusions from internal & external data sources.  Demonstrates ability to build, track, and course correct business plans to achieve targets.
 Business Reviews & Plans – Leads the annual business reviews & planning process assessing current business.  Plans include objectives and strategies for each opportunity, spending levels, pricing/costing assumptions, volume/consumption builds, risk analysis, and an integrated marketing calendar.
• Sales Knowledge & Connectivity - Demonstrates understanding of customer strategies and motivations and applies to marketing planning process & initiative execution.
• Strategic Leadership & Business Planning - Demonstrates big picture thinking with an ability to clearly articulate a strategic direction, justified with sound fact based rationale. Sells ideas and recommendations through to management convincingly.
• Strategic Communications – To develop and execute disruptive and breakthrough marketing campaigns and creative.


• Bachelor’s Degree plus track record of results within a CPG environment.
• Must be proactive and performance driven, have a bias for action and be able to work under pressure in a fast paced environment.
• Experience managing a large complex business with a proven success in market with brand management.
• A strong team player, mentor and coach to direct reports & cross-functional team members with well-developed “people interaction” skill set.
• Requires the ability to adapt easily to changing market dynamics.

We thank all applicants for their interest in exploring employment opportunities with Maple Leaf Foods however only those selected for an interview will be contacted. Applicants may be subject to a background check and must meet the security criteria designated for the position.  

Maple Leaf Foods is committed to Employment Equity and maintaining a diverse workforce.  Job applicants with a disability who require reasonable accommodation for any part of the application or hiring process can contact our Talent Attraction Team at  Reasonable accommodations will be determined on a case-by-case basis and your request will be responded to as soon as possible.
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