Director Retail Sales, Southeast USA

Location: Orlando, Florida, United States
Date Posted: 04-18-2018


Considering a Career at Maple Leaf Foods?

Maple Leaf Foods is Canada’s leading consumer-packaged protein company, headquartered in
Toronto, Ontario. We make high-quality, great tasting, nutritious and innovative food products under leading brands including Maple Leaf®, Maple Leaf Prime®, Maple Leaf Natural Selections®, Schneiders®, Schneiders Country Naturals® and Mina™. Our Company employs approximately 11,000 people in its operations across Canada and exports to more than 20 global markets including the U.S. and Asia.

Our people are passionate about the work they do and the products we make. As we move forward, we are determined to leverage their integrity and passion to continue to build a high-performing, values-based company enabled by high-performing, motivated and talented people.



As Canada’s leading Meat Company, we are rapidly expanding to be one of North America’s largest suppliers of sustainably raised meat. The company has made significant investments in our assets ($1B+) and our sustainable meat platform (largest source of ABF Pork in North America).
We have identified growth in the US market as our most critical strategic priority.  To ensure this is delivered we are seeking a dynamic, experienced, hands on sales leader with an entrepreneurial spirit. 
This person will be responsible for directing and driving growth with key retailers in the Southeastern US, with a specific focus on Publix, while managing existing business.  They will report directly to the VP&GM, and play a critical leadership role for our team overall.

This position is home based in Central Florida.



  • Oversee all sales responsibilities at Publix and other southeastern retailers to build ABF and non-ABF Branded and Private Label business
  • Hands on leader who has experience with national chains – both cultivating new business and expanding existing
  • New account development with retailer partners
  • Build strategic plans and account plans to help grow business with existing and new Customers
  • Use entrepreneurial skills to match Maple Leaf’s capabilities with Customer needs, securing new opportunities
  • Develop a deep understanding of the customer’s strategy and build strong relationships with customer at senior levels
  • Maintain a strong customer interface strategy with customer and lead value creation initiatives for customer
  • Maximize sales volume and GP
  • Regular and frequent contact with customers and internal staff in marketing, category management, finance, supply chain and other functional departments as required
  • Builds and maintains knowledge base of competitors and consumer/customer trends in the marketplace/industry, integrating this information into strategic recommendations
  • Manage internal broker to accomplishing Maple Leaf’s growth targets
  • Ensure retail store execution, including shelf placement, promotion and pricing in order to maximize movement
  • Identify ways to strategically tie into non-promotional initiatives
  • Utilize data to identify insights, and take actions that will increase sales volume
  • Oversight on all trade spend investments
  • Oversight and leadership to Private Label Development both internally and externally
  • Report on business financials in a timely and effective manager
  • Travel will be required
  • Manage SGA to budgeted levels (ZBB cost culture)


  • University or College Degree
  • 15 years of experience working with large chain retailers
  • Existing relationships with key Southeastern retailers, including Publix  
  • Direct selling experience
  • Brand and Private Label experience preferred
  • Perishable meat experience preferred
  • Knowledge of distributors, brokers and retailers
  • An entrepreneurial approach to building business
  • Demonstrated passion and tenacity
  • Exceptional interpersonal, communication and presentation skills
  • Self-management and organizational skills
  • Ability to work independently as well as part of a team
  • Proficient computer skills

We thank all applicants for their interest in exploring employment opportunities with Maple Leaf Foods however only those selected for an interview will be contacted. Applicants may be subject to a background check and must meet the security criteria designated for the position.  

Maple Leaf Foods is committed to Employment Equity and maintaining a diverse workforce.  Job applicants with a disability who require reasonable accommodation for any part of the application or hiring process can contact our Talent Attraction Team at  Reasonable accommodations will be determined on a case-by-case basis and your request will be responded to as soon as possible.
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