Customer Business Development Manager, US & Multinational Accounts

Location: Mississauga, Ontario, Canada
Date Posted: 02-28-2018


Considering a Career at Maple Leaf Foods?

Maple Leaf Foods is Canada’s leading consumer-packaged protein company, headquartered in Mississauga, Ontario. We make high-quality, great tasting, nutritious and innovative food products under leading brands including Maple Leaf®, Maple Leaf Prime®, Maple Leaf Natural Selections®, Schneiders®, Schneiders Country Naturals® and Mina™. Our Company employs approximately 11,000 people in its operations across Canada and exports to more than 20 global markets including the U.S. and Asia.

Our people are passionate about the work they do and the products we make. As we move forward, we are determined to leverage their integrity and passion to continue to build a high-performing, values-based company enabled by high-performing, motivated and talented people.



A champion and advocate for MLF and customers. 

To support Maple Leaf’s US growth initiative, this newly created position will play a pivotal role in accelerating the growth of Maple Leaf’s Antibiotic Free (ABF) and Non-Antibiotic Free products at critical growth partners in the United States.  We are currently doing business with 7 of the top 10 retailers in the US, and this role will support the US CBT.  The successful candidate is an entrepreneurial leader who is skilled in building relationships, selling with insights and fact, and operating in a fast paced and high growth environment.
  • Assessing the category and analyzing opportunities for development of the MLCF Share at the category/channel level for the US CBT
  • Assessing the category for potential evolution opportunities at the category/channel.
  • Ensuring clear interface between Marketing and Sales and facilitating the planning process.
  • Providing category expertise to the respective Marketing, Customer, and US Sales Team.


  • Support the US Sales team as required with strategic customer facing meetings around category specific business planning, innovation and top to top presentations to maximize customer performance, close gaps, and maximize margins. Strategic customers to include:
    • Private Label – Kroger, Ahold, Aldi, Albertsons, Walmart, Sam’s and BJ’s, Target
    • Greenfield – Publix, Albertsons, Walmart, Schnuck’s, HEB, Hy-Vee, other
  • Utilize data to identify insights (internal and external), build plans, and take actions that will drive growth within priority strategic Private Label and Greenfield customers as well as identify new customer opportunities.
  • Identify new product opportunities based on knowledge gained by working with customers, sales team, and data
  • Ensure that new initiatives have the support (resources, projects are initiated, timelines are clear, etc…) required to advance the project and be executed
  • Provide support for demand planning (working with demand planning to align on consensus with input from sales leads)
  • Support in utilizing internal resources for US based sales leads
  • Travel to the United States will be required


  • Self-management and organizational skills
  • Ability to work independently as well as part of a team
Growth Mindset
  • Entrepreneurial approach to building business. 
  • Demonstrated passion and tenacity to overcome barriers through facts, relationships, action planning
  • Exceptional interpersonal, communication and presentation skills
  • Savvy, passionate, and deeply committed to delivering growth
Business Acumen
  • Consistency in delivering results focusing on overall profitability.
  • Has strong industry knowledge.
  • Has strong understanding of markets and competition and leverages it to drive better results.
  • Strong project and time management skills, and ability to manage multiple projects
 Strategic Capability/Problem Solving 
  • Ability to translate broad strategy into a meaningful and explicit action plan to execute and achieve a goal.
  • Able to manage and simplify complexity to develop executable solutions.
  • Leverages cross-functional resources (dedicated and shared) as well as team to identify and solve strategic issues.
  • Ability to work independently and as part of a team
  • Ability to clearly express ideas and concepts to ensure an executable plan is in place.
  • Synthesize complex data, insights and inferences into a coherent and logical chain that others can execute on.
  • Excellent communication skills and ability to build relationships.
Negotiation Skills
  • Strong negotiation skills including listening, probing, identifying interests, and mutually solving problems.
  • Can deliver and stick to a tough message when required.
  • Effectively reads and adapts to different personality types to maximize value out of negotiations.
Analytical/Process Orientation
  • Fact based selling – Uses market and sales data (AC Neilsen, Market Trade and Channel Watch) to develop actionable fact-based plans and executes those plans.
  • Ability to interpret financial data and makes decisions with the data to positively and measurably affect GP.
  • Ability to reduce complexity and the ability to manage through complex problems.
 Leverage Relationships
  • Building influence and credibility with internal and external customers and cross functional resources.
  • Blends people into teams when needed to solve complex business issues or problems.
  • Get things done by building and leveraging cross functional relationships.
 Customer Focus
  • Can formulate and deliver proposals to solve issues.
  • Is dedicated to meeting the expectations and requirements of internal and external customers in a timely and responsive manner.


  • University or College Degree
  • 8+ years of sales experience preferred
  • Brand and Private Label experience preferred

We thank all applicants for their interest in exploring employment opportunities with Maple Leaf Foods however only those selected for an interview will be contacted. Applicants may be subject to a background check and must meet the security criteria designated for the position.  

Maple Leaf Foods is committed to Employment Equity and maintaining a diverse workforce.  Job applicants with a disability who require reasonable accommodation for any part of the application or hiring process can contact our Talent Attraction Team at or 905-285-5862.  Reasonable accommodations will be determined on a case-by-case basis and your request will be responded to as soon as possible.
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