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Working closely with Customer Business Teams and leaders across Sales, Marketing, Category, Innovation, Revenue Growth Management, Finance, and Supply Chain, the Director will translate our multicultural growth strategy into customer-specific plans and strong commercial execution. The role will focus on accelerating brands such as Mina and Musafir while identifying new opportunities across branded, private label, customer brand, and future multicultural growth platforms.
This is a highly visible commercial leadership role for someone who knows how to grow a business, build senior-level customer relationships, and bring cross-functional teams together to turn opportunities into meaningful business results.
Any MLF team member interested in being considered for this role are encouraged to apply online by August 19. Applications received beyond that date are not guaranteed consideration.
Reason for vacancy: Existing Headcount
We’re passionate about food. For more than 100 years, we’ve made delicious, healthy protein that Canadians love under iconic national and regional brands, like Maple Leaf®, Schneiders®, and Greenfield Natural Meat Co.® We’re on a journey to become the most sustainable protein company – not just in Canada – but on earth.
Director, Multicultural Portfolio Growth & Customer Strategy
The Opportunity:
The Director, Multicultural Portfolio Growth & Customer Strategy will lead the commercial growth of Maple Leaf Foods' multicultural portfolio, one of the most significant long-term growth opportunities in the Canadian food industry. This newly created role will develop and drive our multicultural commercial strategy, identify new growth opportunities, and partner with customers to expand distribution, accelerate innovation, and deliver profitable growth.Working closely with Customer Business Teams and leaders across Sales, Marketing, Category, Innovation, Revenue Growth Management, Finance, and Supply Chain, the Director will translate our multicultural growth strategy into customer-specific plans and strong commercial execution. The role will focus on accelerating brands such as Mina and Musafir while identifying new opportunities across branded, private label, customer brand, and future multicultural growth platforms.
This is a highly visible commercial leadership role for someone who knows how to grow a business, build senior-level customer relationships, and bring cross-functional teams together to turn opportunities into meaningful business results.
Any MLF team member interested in being considered for this role are encouraged to apply online by August 19. Applications received beyond that date are not guaranteed consideration.
Reason for vacancy: Existing Headcount
Snapshot of a Day-in-the-Life:
- Lead our multicultural growth strategy: Develop and drive the commercial strategy for Maple Leaf Foods' multicultural portfolio, identifying opportunities to grow volume, profit, distribution, household penetration, and market share.
- Accelerate Mina and Musafir: Develop customer and channel strategies that expand distribution and assortment, improve velocity and in-market execution, and grow household penetration for our core multicultural brands.
- Build customer growth plans and partnerships: Partner with priority retailers and Customer Business Teams to develop customer-specific growth strategies, build strong senior-level relationships, and position Maple Leaf as a strategic partner in serving Canada's increasingly diverse consumers.
- Unlock and commercialize new growth opportunities: Lead customer sell-in and commercialization across innovation, branded products, private label, customer brands, new assortments, and emerging multicultural retail channels.
- Bring the organization together: Align Sales, Marketing, Category, Innovation, Revenue Growth Management, Finance, Supply Chain, and other partners around clear multicultural priorities and remove barriers to execution.
- Manage business performance: Track volume, profit, distribution, velocity, innovation, and customer growth; identify risks and opportunities and drive actions to deliver annual commitments.
What You’ll Bring:
- 10+ years of progressive commercial experience within the consumer packaged goods, food, or retail industry, including significant senior customer-facing Sales or business development experience.
- Proven success leading and growing complex customer businesses, delivering volume, profit, market share, distribution, and other financial commitments.
- Deep experience developing customer strategies and growth plans, building senior-level retailer relationships, leading negotiations, and identifying new business opportunities.
- Strong understanding of the key drivers of CPG growth, including distribution, assortment, pricing, promotion, merchandising, innovation, and velocity.
- Demonstrated ability to turn consumer, customer, and market insights into commercial strategies and measurable business results.
- Experience leading innovation commercialization and customer sell-in; private label, customer brand, or new portfolio development experience is an asset.
- Strong financial and commercial acumen, with experience balancing volume, profit, investment, and long-term growth.
- Proven ability to lead through influence and mobilize cross-functional teams around shared priorities and execution.
- Exceptional strategic thinking, communication, presentation, and negotiation skills, with the ability to influence senior internal and external stakeholders.
- An entrepreneurial mindset, with the ability to navigate ambiguity, identify new opportunities, and move effectively from strategy through execution.
What We Offer at Maple Leaf Foods:
- Being part of a high-performance, people-focused company that has an inspiring and unique vision to become the most sustainable protein company on earth, and a deep commitment to sustainable protein across North America.
- An inclusive company culture and a work environment that keeps our people safe, rewards excellence, and empowers everyone to learn and contribute their best.
- Competitive Health and Wellness benefits that offer flexibility to meet your individual or family needs, including programs focused on improving mental health and wellbeing. These benefits start on your first day of employment.
- Defined Contribution Pension Plan with company matching that starts on your first day of employment.
- Learning and development opportunities, including workshops, ‘speaker series’ events, and resources that allow you to develop your skills and progress your career.
- Comprehensive tuition reimbursement program that supports continuous learning and development of our team members through investment in eligible degrees, diplomas, professional certification, or trades programs.
- Supporting our deep commitment to community impact, we offer up to two paid days annually to volunteer at a cause of your choice.
About Us:
We’re a carbon neutral food company on a purposeful journey to Raise the Good in Food through better nutrition, safer food and workplaces, more humane animal care, and environmental sustainability efforts that protect our planet. We care about our communities and commit to reducing food insecurity in Canada. Join us on the journey. Let’s build a better future, together.We’re passionate about food. For more than 100 years, we’ve made delicious, healthy protein that Canadians love under iconic national and regional brands, like Maple Leaf®, Schneiders®, and Greenfield Natural Meat Co.® We’re on a journey to become the most sustainable protein company – not just in Canada – but on earth.
- We are carbon neutral.
- We are one of the only food companies in Canada to set science-based targets.
A diverse and inclusive work environment
Championing diversity and inclusion is a critical component to advancing our collective purpose and vision and living the Maple Leaf Leadership Values. We believe in building, investing in, recognizing, and rewarding remarkable people who value an inclusive workplace, embrace all forms of diversity, and commit to including every voice in our collaborative environment. We’re so much stronger when we know we’re accepted and valued for who we are and what we each bring to the workplace.We embrace a strong, values-based culture
Our eight Leadership Values are our north star. They guide the decisions we make for all our stakeholders: our consumers, our customers, our people, our communities, our shareholders, and the environment.- Doing What’s Right
- Shared Value
- High Performance
- Diverse and Inclusive Teams
- Disciplined Decision Making
- Our Accountability
- Intense Curiosity
- Transparency and Humility
We thank all applicants for their interest in exploring employment opportunities with Maple Leaf Foods; however, only those selected for an interview will be contacted. Applicants may be subject to a background check and must meet the security criteria designated for the position.
Championing diversity and inclusion is a critical component to advancing our collective purpose and vision, living the Maple Leaf Leadership Values, and delivering winning results. Accommodation is available upon request for applicants with disabilities in the recruitment and assessment process and when hired; please contact our Talent Attraction Team at accommodations@mapleleaf.com.
Disclaimer: Please note that salaries posted on sites other than the MLF Careers Page are not a reflection of Maple Leaf Foods and are an estimated salary range provided by that particular job board. Maple Leaf Foods offers competitive wages and an attractive total rewards package, which will be discussed during an interview with our Talent Team.
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