Loblaw Sales Director- Poultry, Private Label and Grocery

Mississauga - Financial Dr., ON

The Opportunity:

The Loblaw Sales Director- Poultry, Private Label and Grocery is responsible for leading the development and execution of Maple Leaf Foods' strategy across an assigned customer portfolio. Working closely with the Vice President & General Manager, the role translates customer priorities into actionable business plans, builds strong customer relationships, and delivers financial commitments through disciplined commercial execution.

The Director provides ongoing leadership for the Customer Business Team, ensuring customer plans are executed with excellence across innovation, pricing, promotions, distribution, and customer engagement. Working across Sales, Marketing, Category, Revenue Growth Management, Finance, Supply Chain, and other cross-functional teams, the Director coordinates execution, removes barriers, and ensures customer commitments are delivered while identifying opportunities for continued growth.

Note: A preferred candidate has been identified. Any MLF team member interested is encouraged to apply online by September 15. Applications received beyond that date are not guaranteed consideration.

Reason for vacancy: Existing Headcount

Snapshot of a Day-in-the-Life:

Success in this role will be measured by the ability to deliver the business plan while strengthening customer partnerships, securing innovation and distribution opportunities, protecting existing business, and building a highly engaged team. Core accountabilities include;

Deliver Business Performance - Own the financial performance of the assigned customer portfolio through disciplined management of volume, profit, mix, pricing, trade investment, innovation, and forecast accuracy. Monitor business performance, identify risks and opportunities, and implement actions that deliver annual commitments.
Lead Customer Strategy Execution – Participate in the development of Customer Account Plan (CAP) and translate into actionable commercial plans that deliver profitable growth. Establish clear priorities, align execution plans, and ensure customer strategies are delivered through innovation, promotions, pricing, and distribution.
Lead Key Business Rhythms - Lead the day-to-day execution of the Customer Business Team's operating rhythms, including CAP, VOICE, Period Reviews, Vitals, annual budgeting, and Playbook readiness. Ensure the business operates with discipline, clear accountability, and timely follow-up.
Build Customer Relationships - Develop trusted relationships with key customer contacts. Lead customer planning, business reviews, negotiations, and issue resolution while strengthening Maple Leaf Foods' position as a valued business partner.
Lead Cross-Functional Execution – Set and provide direction to Sales, Marketing, Category, Revenue Growth Management, Finance, Supply Chain, and other functions to deliver customer commitments. Remove execution barriers, align priorities, and ensure customer initiatives are delivered successfully.
Develop a High-Performing Team - Ensure a culture of accountability, collaboration, customer first mindset, and finding solutions vs problems. Ensure key people rhythms are executed including PADs, development plans, succession plans, 1-in-90 reviews.
Travel locally and occasionally overnight to support customer engagement and business needs.

What You’ll Bring:

We’re looking for someone who combines strong business acumen with leadership and collaboration capabilities. The ideal candidate will bring:

Extensive leadership experience at the Director level, with a proven ability to lead teams, influence senior stakeholders, and deliver results in a complex commercial environment.
Track record of consistently delivering results while managing profitability.
Strong understanding of the grocery/CPG landscape and relevant industry relationships.
Strategic thinking and problem-solving skills with the ability to simplify complex challenges.
Clear and effective communication, especially when influencing or driving cross-functional action.
Proven negotiation capability, able to navigate tough conversations with resilience and tact.
A strong grasp of data and analytics, using insights to drive decisions and plans (e.g., Nielsen, ROI, trade investment).
Ability to foster relationships across teams and functions to get things done and build alignment.
Deep customer focus, able to anticipate needs, deliver solutions, and build lasting partnerships.

What We Offer at Maple Leaf Foods:

Being part of a high-performance, people-focused company that has an inspiring and unique vision to become the most sustainable protein company on earth, and a deep commitment to sustainable protein across North America.
An inclusive company culture and a work environment that keeps our people safe, rewards excellence, and empowers everyone to learn and contribute their best.
Competitive Health and Wellness benefits that offer flexibility to meet your individual or family needs, including programs focused on improving mental health and wellbeing. These benefits start on your first day of employment.
Defined Contribution Pension Plan with company matching that starts on your first day of employment.
Learning and development opportunities, including workshops, ‘speaker series’ events, and resources that allow you to develop your skills and progress your career.
Comprehensive tuition reimbursement program that supports continuous learning and development of our team members through investment in eligible degrees, diplomas, professional certification, or trades programs.
Supporting our deep commitment to community impact, we offer up to two paid days annually to volunteer at a cause of your choice.

About Us:

We’re a carbon neutral food company on a purposeful journey to Raise the Good in Food through better nutrition, safer food and workplaces, more humane animal care, and environmental sustainability efforts that protect our planet. We care about our communities and commit to reducing food insecurity in Canada. Join us on the journey. Let’s build a better future, together.

We’re passionate about food. For more than 100 years, we’ve made delicious, healthy protein that Canadians love under iconic national and regional brands, like Maple Leaf®, Schneiders®, and Greenfield Natural Meat Co.® We’re on a journey to become the most sustainable protein company – not just in Canada – but on earth.

We are carbon neutral.
We are one of the only food companies in Canada to set science-based targets.

We’re a global food company with approximately 10,000 team members. We operate sites in 20+ locations across Canada. We also have locations in the U.S. and Mexico, and do business in Asia.

A diverse and inclusive work environment

Championing diversity and inclusion is a critical component to advancing our collective purpose and vision and living the Maple Leaf Leadership Values. We believe in building, investing in, recognizing, and rewarding remarkable people who value an inclusive workplace, embrace all forms of diversity, and commit to including every voice in our collaborative environment. We’re so much stronger when we know we’re accepted and valued for who we are and what we each bring to the workplace.

We embrace a strong, values-based culture

Our eight Leadership Values are our north star. They guide the decisions we make for all our stakeholders: our consumers, our customers, our people, our communities, our shareholders, and the environment.

Doing What’s Right
Shared Value
High Performance
Diverse and Inclusive Teams
Disciplined Decision Making
Our Accountability
Intense Curiosity
Transparency and Humility

We thank all applicants for their interest in exploring employment opportunities with Maple Leaf Foods; however, only those selected for an interview will be contacted. Applicants may be subject to a background check and must meet the security criteria designated for the position.

Championing diversity and inclusion is a critical component to advancing our collective purpose and vision, living the Maple Leaf Leadership Values, and delivering winning results. Accommodation is available upon request for applicants with disabilities in the recruitment and assessment process and when hired; please contact our Talent Attraction Team at accommodations@mapleleaf.com.

Disclaimer: Please note that salaries posted on sites other than the MLF Careers Page are not a reflection of Maple Leaf Foods and are an estimated salary range provided by that particular job board. Maple Leaf Foods offers competitive wages and an attractive total rewards package, which will be discussed during an interview with our Talent Team.

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