The Opportunity:

The Director of Sales for the Loblaws business acts as a champion and advocate for both Maple Leaf Foods and our customer. This role is responsible for leading the sales team focused on Loblaws, with a strong emphasis on profitable growth through business development, innovation, and strengthening customer partnerships.

Any MLF team member interested in being considered for this role are encouraged to apply online by April 10. Applications received beyond that date are not guaranteed consideration.

Snapshot of a Day-in-the-Life:

As Director of Sales, you will:

• Set direction and objectives for the customer sales team, provide performance feedback, and make key business decisions.
• Lead, develop, and support a high-performing team—hiring, coaching, and evaluating talent.
• Build strategic account plans with the team that align with volume, gross profit, trade investment, and innovation goals.
• Develop strong senior-level relationships with Loblaws, ensuring a deep understanding of their business and strategy.
• Lead initiatives that deliver customer value and strengthen our partnerships.
• Drive execution of the complete sales process—price negotiation, customer category management, forecasting, and joint business planning.
• Bring strong category and product knowledge to conversations, enabling credible and strategic selling.
• Identify opportunities for cost savings and efficiency, presenting value-driven solutions to the customer.
• Collaborate regularly with internal partners across marketing, category management, finance, supply chain, and more.
• Stay on top of market dynamics and competitive trends, integrating insights into strategic plans.
• Travel locally and occasionally overnight to support customer engagement and business needs.

What You’ll Bring:

We’re looking for someone who combines strong business acumen with leadership and collaboration capabilities. The ideal candidate will bring:

• A track record of consistently delivering results while managing profitability.
• Strong understanding of the grocery/CPG landscape and relevant industry relationships.
• Strategic thinking and problem-solving skills with the ability to simplify complex challenges.
• Clear and effective communication skills, especially when influencing or driving cross-functional action.
• Proven negotiation capability, able to navigate tough conversations with resilience and tact.
• A strong grasp of data and analytics, using insights to drive decisions and plans (e.g., Nielsen, ROI, trade investment).
• An ability to foster relationships across teams and functions to get things done and build alignment.
• Deep customer focus, able to anticipate needs, deliver solutions, and build lasting partnerships.

What You Can Expect:

This role offers the opportunity to:

• Lead one of our most important customer teams in a business committed to sustainability and leadership in sustainable protein.
• Participate in career development opportunities, including programs in partnership with the Ivey School of Business.
• Access competitive health and wellness benefits starting from day one.
• Contribute to a performance-driven, purpose-led culture where your leadership makes an impact.

About Us:

We’re a carbon neutral food company on a purposeful journey to Raise the Good in Food through better nutrition, safer food and workplaces, more humane animal care, and environmental sustainability efforts that protect our planet. We care about our communities and commit to reducing food insecurity in Canada. Join us on the journey. Let’s build a better future, together.

We’re passionate about food. For more than 100 years, we’ve made delicious, healthy protein that Canadians love under iconic national and regional brands, like Maple Leaf®, Schneiders®, and Greenfield Natural Meat Co.® We’re on a journey to become the most sustainable protein company – not just in Canada – but on earth.

• We are carbon neutral.
• We are one of the only food companies in Canada to set science-based targets.

We’re a global food company with more than 13,500 team members. We operate sites in 20+ locations across Canada. We also have locations in the U.S. and Mexico, and do business in Asia.

A diverse and inclusive work environment

Championing diversity and inclusion is a critical component to advancing our collective purpose and vision and living the Maple Leaf Leadership Values. We believe in building, investing in, recognizing, and rewarding remarkable people who value an inclusive workplace, embrace all forms of diversity, and commit to including every voice in our collaborative environment. We’re so much stronger when we know we’re accepted and valued for who we are and what we each bring to the workplace.

We embrace a strong, values-based culture

Our eight Leadership Values are our north star. They guide the decisions we make for all our stakeholders: our consumers, our customers, our people, our communities, our shareholders, and the environment.

• Doing What’s Right
• Shared Value
• High Performance
• Diverse and Inclusive Teams
• Disciplined Decision Making
• Our Accountability
• Intense Curiosity
• Transparency and Humility

We thank all applicants for their interest in exploring employment opportunities with Maple Leaf Foods; however, only those selected for an interview will be contacted. Applicants may be subject to a background check and must meet the security criteria designated for the position.

Championing diversity and inclusion is a critical component to advancing our collective purpose and vision, living the Maple Leaf Leadership Values, and delivering winning results. Accommodation is available upon request for applicants with disabilities in the recruitment and assessment process and when hired; please contact our Talent Attraction Team at accommodations@mapleleaf.com.

Disclaimer:  Please note that salaries posted on sites other than the MLF Careers Page are not a reflection of Maple Leaf Foods and are an estimated salary range provided by that particular job board.  Maple Leaf Foods offers competitive wages and an attractive total rewards package, which will be discussed during an interview with our Talent Team.

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